Carter Shannon
Portfolio/Product Design & Build
Work area 02

Product Design & Build

From a one-page idea to a shipped build. I connect definition, design, and engineering so the product idea stays coherent from strategy through delivery.

Product definitionMobile app design & buildMarketing sitesMVP builds
Focus area 1 of 4

Product definition

The step most products skip. Product definition turns an idea into a scoped, buildable product: who it is for, what job it does, what the first version includes, and what done looks like. It is how a build starts without the scope drifting.

What I built

  • A written product definition: users, core job, and success criteria
  • A scoped first version with features ranked in and out
  • A build plan that is clear enough for any team to execute

How I approach it

  1. Working sessions to pin down the user and the job to be done
  2. Draft the definition, cut it down, and agree on what version one is
  3. Deliver the definition and the build plan together
Focus area 2 of 4

Mobile app design & build

Concept through interface design to a working app. Design and engineering run as one thread, so what gets designed is what gets built, and decisions get made against working software instead of static mockups.

What I built

  • Interface design in the product, not just in a design file
  • A working app, shipped through review builds that can be tested directly
  • Source and documentation structured for handoff

How I approach it

  1. Define the core flows and design the interface around them
  2. Build in tight loops with a review build at every step
  3. Polish, ship, and hand off with documentation
Proof: AltroNos
Focus area 3 of 4

Marketing sites

Positioning, copy, visual design, and responsive builds that make a product easier to understand. I treat the site as part of the product, where clarity matters as much as visual polish.

What I built

  • Positioning and page copy written for the audience, not just the builder
  • A responsive site designed and built end to end
  • Fast load, clean structure, and analytics hooks

How I approach it

  1. Nail the positioning and the page story first
  2. Design and build together, reviewing against the live page
  3. Launch with structure, handoff notes, and everything documented
Proof: Altro Travel SiteThis site
Focus area 4 of 4

MVP builds

The smallest version I can put in front of real users to learn something. The discipline is in what gets cut: an MVP that tries to do everything teaches nothing. Scoped tight, built fast, and instrumented to answer the question it was built to ask.

What I built

  • A scoped MVP built around one question worth answering
  • Working software in front of users, not a prototype in a drawer
  • A clear read on what the MVP taught and what should be built next

How I approach it

  1. Define the single question the MVP must answer
  2. Cut scope to the bone and build in tight loops
  3. Launch to real users and review what the usage says
Proof: AltroNos
Where this appears in my work These pages document the methods, systems, and examples behind my portfolio.
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